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Scientists Develop Pink-Colored 'Ruby' Chocolate

2017-09-07

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  • This is What’s Trending Today…
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  • About 80 years ago, food scientists introduced the world to white chocolate.
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  • Until this week, it was the last new kind of chocolate to enter the world market.
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  • But now, scientists have invented a pink-colored chocolate.
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  • It joins the likes of white, dark, and milk chocolate.
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  • A chocolate manufacturer in Switzerland launched the new product Tuesday in Shanghai, China.
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  • The chocolate company Barry Callebaut says that the pink color comes from the “ruby” cocoa bean.
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  • The color, the company adds, is natural.
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  • It has an “intense” and “fresh berry” taste.
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  • The Financial Times reports that ruby cocoa beans grow in Ecuador, Brazil, the Ivory Coast and other countries.
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  • Scientists worked for more than 10 years to develop ruby chocolate.
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  • Barry Callebaut is the world’s biggest supplier of cocoa.
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  • Chocolate makers around the world use its cocoa to make candy and chocolate products.
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  • The company said in a statement that it developed the new chocolate with millennials in mind. Millennials are people born in the 1980s or 1990s.
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  • Millennials and others around the world reacted to the news of ruby chocolate on social media.
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  • Barry Callebaut is hopeful that ruby chocolate becomes popular in China.
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  • The company’s chief told reporters that it did research on the chocolate market in China, and explained that “ruby chocolate tested incredibly well in China.”
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  • Ruby chocolate products are expected to be available in stores in about six months.
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  • And that’s What’s Trending Today…
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